Leisure Lakes Bikes is a well-established and highly regarded name in the UK cycling community. Since its founding in 1981, this family-run business has played a vital role in the evolution of cycling culture, becoming one of the country’s top cycling retailers. From a passion for cycling to a commitment to high-quality products and services, Leisure Lakes Bikes has created a welcoming environment for cyclists of all levels.
A Legacy of Passion and Expertise
Leisure Lakes Bikes began with a deep passion for cycling and a desire to serve the local community. Today, it operates across 11 stores in the UK, offering expert advice and top-tier service. The staff, many of whom are cycling enthusiasts themselves, embody the brand’s dedication to quality service and knowledge, ensuring that customers receive the best products and guidance tailored to their needs.
Comprehensive Product Range

Leisure Lakes Bikes is known for its extensive and innovative product range, which caters to every cyclist, from those who cycle for leisure to competitive riders and urban commuters.
- Mountain Bikes (MTB): The MTB collection covers various terrains and styles, including cross-country, enduro, and downhill. Brands like Whyte, with models such as the E-Lyte, offer exceptional performance, durability, and handling.
- Road Bikes: Designed for speed and agility, the road bikes available at Leisure Lakes, such as the Merida Scultura, combine lightweight frames and aerodynamic designs for efficient cycling on tarmac.
- Electric Bikes (E-Bikes): Catering to the growing demand for electric-assisted cycling, Leisure Lakes offers both urban and off-road e-bikes, blending motor technology with traditional cycling mechanics for a boost on hills and long commutes.
- Hybrid Bikes: Ideal for mixed terrains, hybrid bikes combine the features of road and mountain bikes, making them versatile for both urban riding and more rugged adventures.
- Specialty Bikes: Leisure Lakes also caters to specific needs, offering BMXs, folding bikes, and touring models, ensuring there’s a bike for every cyclist’s unique requirements.
Cycling Gear and Accessories
In addition to bicycles, Leisure Lakes Bikes provides a wide range of cycling apparel and protective gear, including helmets, gloves, jerseys, and padded shorts designed for comfort and safety. The store also carries high-performance components like wheels, drivetrains, and braking systems, allowing cyclists to personalize and upgrade their bikes.
For those looking to integrate more technology into their rides, Leisure Lakes offers GPS units, advanced lighting systems, and cycling computers to track performance metrics. They also provide essential maintenance tools and repair kits to ensure bikes stay in top condition.
Commitment to Sustainability

Leisure Lakes Bikes is dedicated to sustainability, offering urban e-bikes designed for eco-friendly commuting and helping reduce the environmental impact of urban transport. The company also promotes adventure and touring bikes that support long-distance travel and outdoor exploration. Their product range emphasizes energy-efficient cycling, helping customers make greener choices.
Personalized Services
Leisure Lakes Bikes offers a variety of services to enhance the customer experience:
- Bike Customization: Cyclists can personalize their bikes by selecting parts and accessories to meet their specific needs and style.
- Servicing and Repairs: With workshops in each store, the company offers regular tune-ups and comprehensive repair services, ensuring bikes are always in optimal condition.
- Bike Hire and Demo Bikes: Whether looking to try before buying or renting a bike for a special event, Leisure Lakes accommodates various needs with bike hire and demo options.
Engaging with the Community

Leisure Lakes Bikes fosters a vibrant cycling community through events like demo weekends at locations such as Cannock Chase, where riders can test out the latest bikes and gear. Additionally, the company is involved in cycle schemes and green commute initiatives, actively promoting cycling as a sustainable form of transportation.
Conclusion
Leisure Lakes Bikes is more than just a retailer; it’s a cornerstone of the UK cycling scene. With a diverse range of bicycles, accessories, and services, the company offers everything a cyclist needs—whether for leisure, competition, or commuting. Leisure Lakes Bikes continues to fuel the passion for cycling, providing expert advice, high-quality products, and a strong sense of community for all cyclists. Whether you’re new to cycling or a seasoned pro, Leisure Lakes Bikes has everything to enhance your riding experience.
